CWA is pleased to announce its newest corporate partner: Banded Holdings, Inc. Banded Holdings produces products under the Banded, Avery, GHG Greenhead Gear and Avery Sporting Dog brands and produces The Fowl Life and Dead Dog Walkin’ TV shows.
The partnership signals Banded Holdings’ commitment to the conservation of waterfowl, wetlands and hunting heritage in California. Chuck Browning, Banded Holdings CEO, said, “Our relationship with California Waterfowl has grown over the last several years. The more we work together, the more it becomes apparent our core values are tightly aligned. Both CWA and Banded Holdings feel a responsibility to steward California’s waterfowl heritage from conservation efforts to encouraging new hunters. Over time it became apparent that we could do so much more for our sport through a tighter relationship.”
The Banded and Avery brands began working with CWA to provide branded product for CWA members and volunteers. Around the same time, CWA board member Rocque Merlo invited The Fowl Life host Chad Belding to film hunts at Rancho Esquon in California for his Benelli-sponsored show that airs on Outdoor Channel. The Fowl Life produced and aired two episodes in 2015 that highlighted not just the hunting, but California Waterfowl’s youth education programs and its Dwight L. Merriman, Jr., Egg Salvage & Duck Rescue Program. The egg salvage program brings together wildlife-friendly farmers, volunteers and hatcheries to rescue duck nests that might otherwise be destroyed by normal farming operations. The show’s team – Belding, Clay Belding, Tom Rassuchine and Tyson Waldron – returned to film two hunts during the 2015-16 season and again this spring to produce episodes about CWA’s youth programs, CWA benefactor Ken Hofmann’s Community Youth Center in Concord, and CWA’s public policy work at the state Capitol. These episodes bring national exposure to CWA’s efforts to ensure a healthy waterfowl population throughout California and the Pacific Flyway. “We’re proud to be associated with both a company and a television show that’s committed to California Waterfowl’s important work in this state,” said Scott Mueller, CWA’s vice president for fund and membership development. “Ensuring the future of hunting in California requires a diverse approach that focuses on both habitat and hunting heritage, and we’re pleased Banded recognizes that and has singled us out for praise on a nationally televised show.”